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Research papers

Social change and perceptions of consumers

The present paper deals with the experiences and perceptions of consumers in Hungary, the former CSFR 1 ) and Poland since the revolutionary changes in 1989 up to 1992. The data shown are based on large representative studies conducted in these...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Gunda Plasser
Company: GfK
June 15, 1993
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Citation

Plasser, G. (1993a, June 15). Social change and perceptions of consumers. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/social-change-and-perceptions-of-consumers


Research papers

The European market for electrotechnical goods

After opening of the borders of the Western European Community in 1993 still many differences remain. Where many companies look at Europe as a whole, business -especially retail business- stays a local operation. How can the several retail and...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Leon Beusenberg, Hans Bouman
Company: GfK
June 15, 1993
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Citation

Beusenberg and Bouman (1993a, June 15). The European market for electrotechnical goods. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-european-market-for-electrotechnical-goods


Research papers

Economic expectations and political confidence

Based on empirical trend data about general economic and political attitudes in Hungary, Poland and the former CSFR the paper deals with the problems of establishing stable market democracies in the new East-Central European democracies. The data...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Fritz Plasser, Peter A. Ulram
Company: GfK
June 15, 1993
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Citation

Plasser and Ulram (1993a, June 15). Economic expectations and political confidence. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/economic-expectations-and-political-confidence


Research papers

Gambling

The consumer satisfaction study aimed at providing the customer, Casinos Austria, with practical hints concerning necessary, or desirable, improvements. Unlike concrete products or precise services, the "casino experience" is affected by a variety of...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Mario Pregesbauer, Rudolf Bretschneider
Company: GfK
June 15, 1993
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Citation

Pregesbauer and Bretschneider (1993a, June 15). Gambling. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/gambling


Research papers

Market to market influence

The paper introduces the concept of "market to market influence" as a new aspect of international marketing which requires further study. It is based on the Turkish experience. In the first two parts of the article the social movements which play a...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Nezih H. Neyzi
Company: GfK
September 1, 1992
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Citation

Neyzi, N. H. (1992a, September 01). Market to market influence. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/market-to-market-influence


Research papers

The contributions of advertising testing to the development of effective international advertising

This paper is a case history : we tested two commercials in six European countries. In the first part, we show how diverse the advertising test results and the main efficiency measurements can be from one country to another. We identify four factors...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: J. Andrew Davison, Erik Grab
Companies: Nestlé, GfK
September 1, 1992
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Citation

Davison and Grab (1992a, September 01). The contributions of advertising testing to the development of effective international advertising. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-contributions-of-advertising-testing-to-the-development-of-effective-international-advertising


Research papers

The effects of trade development on marketing in the Nineties

The following paper shows the prospective effects on marketing of the developments retail will experience in the nineties. It concentrates on an analysis of the situation in Europe. The starting point is the manufacturers' marketing concept in...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Gunter Redwitz
Company: GfK
June 15, 1992
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Citation

Redwitz, G. (1992a, June 15). The effects of trade development on marketing in the Nineties. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-effects-of-trade-development-on-marketing-in-the-nineties


Research papers

Using retail and consumer data to forecast when a growing market will peak

This paper will look at two markets as case studies (microwave ovens and 3-in-l vacuum cleaners) and attempt to show that an accurate prediction could have been made of when the markets would peak. In each case study the prediction is made when the...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Gary Lamb
Company: GfK
June 15, 1992
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Citation

Lamb, G. (1992a, June 15). Using retail and consumer data to forecast when a growing market will peak. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/using-retail-and-consumer-data-to-forecast-when-a-growing-market-will-peak


Research papers

Marketing product quality with country labels- The key to success or a risky adventure

This paper describes the results of a study about the "Made in ..." phenomenon, conducted in Japan, the United States, France, Germany, Italy and the UK. The first section summarizes the position of country labels in times of increasing international...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Rudolf Leibiger
Company: GfK
June 15, 1992
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Citation

Leibiger, R. (1992a, June 15). Marketing product quality with country labels- The key to success or a risky adventure. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/marketing-product-quality-with-country-labels--the-key-to-success-or-a-risky-adventure